[ SCHEMATIC 01 ]
Spatial Packaging System
The premium shopping bag identity features textured matte-kraft surfaces, debossed borders, and structural custom cord handles.
[ FILE REFERENCED: so-squared-bag-design.jpg ]
// LOGO & BRANDING
Brand identities built to look sharp everywhere.
We create logo and brand identity systems that feel distinctive, professional, and easy to apply across packaging, stationery, digital touchpoints, and future rollout.
[ CORE DELIVERABLES ]
01
Primary & Secondary Logos
Responsive logomarks engineered for all scales, from favicon to billboard.
02
Typography & Color Systems
A cohesive aesthetic framework with exact colour and type scale logic.
03
Brand Guidelines
A digital manual defining the structural rules of the identity.
04
Start your branding projectCollateral Mockups
Real-world visualisations across stationery, bags, and physical products.
// LOGO & BRANDING — WHAT'S INCLUDED
What's included in the brand package.
A complete identity service with concept development, refined assets, and the rules needed to keep the brand consistent in day-to-day use.
01Multiple Logo Concepts
Several distinct directions to react to — not a single take-it-or-leave-it idea.
02Unlimited Revisions
We refine the chosen route until the proportions, weight, and spacing feel resolved.
03Vector Source Files
Fully editable AI, EPS, SVG and PDF masters that scale from favicon to billboard.
04Colour & Type System
A defined palette and typographic scale so the identity stays consistent everywhere.
05Social & Profile Kit
Avatars, banners and favicon exports sized for every major platform.
06Brand Guidelines
A usage manual covering clear space, do's and don'ts, and the structural rules.
07Full Ownership
100% copyright and trademark rights transfer to you on final delivery.
08Print-Ready Collateral
Business cards, letterheads and packaging mockups built on the same grid.
// SELECTED WORK
View full portfolio ↓Selected identity work.
// PROJECT BRIEF
ClientSo Squared
ScopeLogo & Brand Identity
DeliverablesIdentity System, Stationery, Packaging
Grid Principle1:1 Aspect Ratio
A brand system designed to stay consistent in every format.
The Challenge
So Squared needed an identity that could work across retail packaging, printed collateral, and digital use without feeling fragmented. The brand had to look polished at launch and remain easy to extend as new applications were added.
The Approach
We built the system around a simple square-led structure. That rule helped shape spacing, placement, proportions, and layout decisions across the entire identity, making the brand feel deliberate, cohesive, and easy to reproduce accurately.
“Good branding feels consistent because the rules behind it are clear.”— So Squared brand system
Shape
+
TextSo
=
Brand
SoSoSquared
Logo & Branding Servicescroll to continue
// 01 / ROTATIONAL QUADRATURE
Structural grid rotation.
The So Squared mark is constructed on a 1:1 aspect ratio. Scrolling rotates the visual system from a Cartesian square into a dynamic diamond coordinate plane.
// CO-ORDINATE GEOMETRY
SCROLL ALIGNMENT:0%
ROTATION DEGREE:0.0°
DIAGONAL GUIDES:s * √2
ASPECT RATIO:1:1
STAGE 01 // 1x1 BASE
The Primary Structure
Every design decision originates from a perfect 1:1 aspect ratio. The solid mint-green foundation sets the parameters for scale, typography, and layout boundaries.
STAGE 02 // SUBDIVISION
Grid Transformation
The primary base subdivides into secondary 2x2 matrices. Modular sections can transform independently while preserving the core geometry.
STAGE 03 // ALIGNMENT
Dynamic Wayfinding
Signage and user flows are mapped along diagonal coordinate paths, guiding attention smoothly across the interface.
STAGE 04 // OPERATIONAL
System Calibration
Responsive coordinate matrices and structural tokens keep typography and layouts anchored to the resolved grid.
[ 1 x 1 BASE ]
[01][02][03][04]
QUAD_GRIDs * √2_ALIGNSYSTEM RESOLVED
// SELECT MODULAR SCHEMATICS
Our Work in Practice.
[ SCHEMATIC 02 ]
The Corporate Collateral
Business cards, envelopes, presentation folders, letterheads, paperclips, and writing assets are mathematically aligned to the brand grid.
[ FILE REFERENCED: so-squared.jpg ]
[ SCHEMATIC 03 ]
Stationery System Variant
An alternate perspective of the corporate collateral system, showing notebooks, clipboards, and layered letterheads inside the same grid logic.
[ FILE REFERENCED: so-squared.jpg2.jpg ]
// DEEP DIVE
How the identity works in practice.
A closer look at how the brand system carries through packaging, print, and physical applications.
[ CASE STUDY 01 ]View case study ↗
Jumpe
The Challenge
Jumpe needed a sportswear identity that felt energetic and premium at the same time, with enough structure to work across apparel, accessories, and digital launch assets.
The Solution
We built the system around a motion-led mark, strong italic typography, and a tightly controlled black, white, and energy-orange palette that keeps every application fast, clear, and recognisable.
SectorSportswear
PaletteBlack · White · Energy Orange
[ CASE STUDY 02 ]View case study ↗
Brigeton Diamonds
The Challenge
Brigeton Diamonds required a brand presence that felt refined, ceremonial, and luxurious without becoming overly ornate or difficult to apply across packaging and digital touchpoints.
The Solution
The identity combines a restrained wordmark, elegant supporting symbols, and a black-and-ivory presentation system that gives the brand a polished luxury tone across print, packaging, and mobile surfaces.
SectorLuxury Jewellery
PaletteBlack · Ivory · Champagne Gold
// EXTENDED ARCHIVE
More identity projects.
// COLOUR SYSTEM
How the palette works across the identity.
The palette is built to create contrast, clarity, and recognition. Mint, coral, and deep blue each play a defined role, helping the brand feel consistent across screens, print, and physical materials.
*Scroll to see the colour split animate through the system.