Brand Style Guide

Your brand rules, all in one place.

A style guide gives everyone working on the brand — designers, developers, printers, social managers — a single source of truth so nothing drifts between touchpoints.

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Includes:Colour paletteTypographyLogo rules

Coloursfully specified

Typehierarchy defined

Rulesfor every format

What a brand guide is really for

Without clear rules, even strong branding falls apart.

A wordmark applied in the wrong colour. A headline set in the wrong weight. A social post that feels slightly off from the website. These things happen when the brand exists as a set of files but not as a system. A style guide turns the design into rules that anyone can follow.

01 — CJH Construction

One brand across every touchpoint.

CJH had a strong logo but no rules. Every touchpoint was slightly different — different weights, different colours, different spacing. We documented the full system so every supplier, team member, and new piece of content lands consistently.

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02 — SoSquared

One guide for every designer.

SoSquared's identity had been applied by multiple designers over time — and it showed. The brand guide locked in the typography, colour values, and spacing system so every new piece of content felt like it came from the same source.

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03 — Brigeton Diamonds

Consistency is what makes it feel premium.

Premium brands can't afford inconsistency. For Brigeton Diamonds we documented exact colour specifications, logo clear space, and approved usage so the mark always reads at the level the brand demands — in print, on screen, and at every scale.

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04 — Jumpe

A digital brand built to scale.

Jumpe operates across app, web, and physical packaging. The brand guide defined how the identity adapts across every format — from a 16px favicon to a full-bleed delivery box — so the brand stays sharp no matter where it appears.

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Brand systems we have documented

What consistency looks like in practice.

Solas Architecture

Salat Circle

So Squared

Clubbs

What comes with it

What your team gets.

The guide is structured to be used — not filed away. Every section is written clearly enough that a developer, a printer, or a social manager can follow it without needing to ask a designer.

✓Complete colour specification — HEX, RGB, CMYK, and Pantone values
✓Typography hierarchy with usage rules for heading, body, and label styles
✓Logo usage guidelines — clear space, minimum sizes, and approved variants
✓Do and don't examples that protect the mark from common misuse
✓Application examples across print, digital, and signage contexts
✓PDF guide and editable source file for future updates

Ready when you are

Give the whole brand one clear system.

A brand guide is the document that turns a logo into a brand — and keeps it looking like one across every format, channel, and team member that touches it.

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